Abu Dhabi, June 2013: Launched in 2007 under the patronage of Her Highness Sheikha Fatima bint Mubarak, ‘Diabetes-Knowledge-Action’ is the multi-faceted public health awareness campaign from Imperial College London Diabetes Centre.
The campaign’s main aim is to communicate how easy it is to maintain a healthy lifestyle by adopting a balanced diet and taking a 30-minute brisk walk each day.
The campaign presently has four pillars:
- Eat for Life invites children, parents and carers to consider what they eat by taking part in a variety of interactive sessions, including one that considers the contents of a healthy lunchbox.
- Cook for Life looks to inspire families to cook balanced meals using special recipes, as well as tuning in to our long-running healthy cook show and attending healthy cookery demonstrations.
- Play for Life promotes regular exercise for healthy living to corporate teams through events such as the annual Football Tournament and the Play for Life Fitness Challenge.
- Walk for Life encourages a 30-minute brisk walk each day, and hosts an annual community walkathon which attracts thousands of participants. Now in its seventh year, more than 17,000 people are expected to join in the nation’s leading annual Walk 2013 on November 15, to pace the five kilometre main walk around Abu Dhabi’s Yas Marina Circuit.